Witty
Witty
Witty
Witty is Nanaimo's haven for budget-conscious gamers seeking their dream PCs. The vision is simple: to craft exceptional gaming machines that won't break the bank. With passion and expertise, Witty promises to transform your gaming aspirations into reality
Witty is Nanaimo's haven for budget-conscious gamers seeking their dream PCs. The vision is simple: to craft exceptional gaming machines that won't break the bank. With passion and expertise, Witty promises to transform your gaming aspirations into reality
Project Year: 2023
Role: Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Project Year: 2023
Role: Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Project Year: 2023
Role: Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
The Challenge
The Challenge
The Challenge
When the owner Will Le approached me to design his logo, my goal was to capture the essence of Witty as a vibrant and dynamic PC custom shop. With a target audience consisting primarily of students and young gamers seeking affordable PC solutions, I set out to create a logo that exuded a sense of fun and energy.
When the owner Will Le approached me to design his logo, my goal was to capture the essence of Witty as a vibrant and dynamic PC custom shop. With a target audience consisting primarily of students and young gamers seeking affordable PC solutions, I set out to create a logo that exuded a sense of fun and energy.
Brand Identity
Brand Identity
Brand Identity
Will wanted a logo that reflects the new branding of his business, combining wit and playfulness with a sense of professionalism and commitment to providing top-tier service. He also wanted his customers to feel they were receiving a personalized experience after having their PC hardware serviced. To achieve this, I developed a cohesive branding strategy that used the circle shape to symbolize playfulness, which was then incorporated across all branding materials. Additionally, I designed personalized packaging for laptop and hardware components, including instructions for software installation. To further enhance the customized experience, I created unique stickers to be placed on serviced hardware, giving customers a personal touch that aligned with Will’s commitment to excellent service.
Will wanted a logo that reflects the new branding of his business, combining wit and playfulness with a sense of professionalism and commitment to providing top-tier service. He also wanted his customers to feel they were receiving a personalized experience after having their PC hardware serviced. To achieve this, I developed a cohesive branding strategy that used the circle shape to symbolize playfulness, which was then incorporated across all branding materials. Additionally, I designed personalized packaging for laptop and hardware components, including instructions for software installation. To further enhance the customized experience, I created unique stickers to be placed on serviced hardware, giving customers a personal touch that aligned with Will’s commitment to excellent service.
