Petit Four
Petit Four
Petit Four
Specializing in exquisite Vietnamese snacks, with a primary focus on the tantalizing Vietnamese Spicy Beef and Chicken Floss, Petit Four's mission is to infuse Canadian cuisine with the unparalleled joy of Vietnamese culinary traditions, all while celebrating the profound roots of our culture
Specializing in exquisite Vietnamese snacks, with a primary focus on the tantalizing Vietnamese Spicy Beef and Chicken Floss, Petit Four's mission is to infuse Canadian cuisine with the unparalleled joy of Vietnamese culinary traditions, all while celebrating the profound roots of our culture
Project Year: 2023
Role: Logo Design, Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Project Year: 2023
Role: Logo Design, Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Project Year: 2023
Role: Logo Design, Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Logo
Logo
Logo
When the brother and sister team behind Petit Four approached me to create a logo and branding for their new business selling Vietnamese chicken and beef floss, they wanted a design that captured the essence of homemade Vietnamese food. However, since this dish is unfamiliar to many people in Canada, they also wanted the brand to feel relatable. Initially, I designed a logo featuring a boiling pot to represent the concept, but the owners preferred a traditional Vietnamese furnace. I revised the design, replacing the pot with the furnace and turning the letter "O" into a fire pit, symbolizing the owners' passion for cooking.
When the brother and sister team behind Petit Four approached me to create a logo and branding for their new business selling Vietnamese chicken and beef floss, they wanted a design that captured the essence of homemade Vietnamese food. However, since this dish is unfamiliar to many people in Canada, they also wanted the brand to feel relatable. Initially, I designed a logo featuring a boiling pot to represent the concept, but the owners preferred a traditional Vietnamese furnace. I revised the design, replacing the pot with the furnace and turning the letter "O" into a fire pit, symbolizing the owners' passion for cooking.
Color Choice
Color Choice
Color Choice
The primary colors in Petit Four's branding—orange and green—are carefully chosen to reflect the bold, spicy flavor of the chicken and beef floss, as well as the freshness of its ingredients. Orange is inspired by the vibrant color of the chicken floss coated in turmeric paste, while green represents the lemon leaves, an essential ingredient in the floss recipe.
The primary colors in Petit Four's branding—orange and green—are carefully chosen to reflect the bold, spicy flavor of the chicken and beef floss, as well as the freshness of its ingredients. Orange is inspired by the vibrant color of the chicken floss coated in turmeric paste, while green represents the lemon leaves, an essential ingredient in the floss recipe.
Brand Identity
Brand Identity
Brand Identity
The branding system for Petit Four includes stickers in the brand’s primary colors, which are applied to the product’s paper bag packaging and tote bags featuring the Petit Four logo. Additionally, I created Instagram posts and reels for the owners to share on their social media, helping to promote the brand online.
The branding system for Petit Four includes stickers in the brand’s primary colors, which are applied to the product’s paper bag packaging and tote bags featuring the Petit Four logo. Additionally, I created Instagram posts and reels for the owners to share on their social media, helping to promote the brand online.
