Nolax Hotels and Resorts
Nolax Hotels and Resorts
Nolax Hotels and Resorts
Nolax is a hypothetical brand for hotels and resorts. Nolax was established in the late 20’s with its first headquarter in Hanoi, Vietnam. After years of dedicating its services to the customers, the brand has branched out to various locations around the world. With each of the location, Nolax attempts to deliver the finest experience to customers, while bringing out the place’s signature characteristics, such as: natural habitat, cultural experience, and so on.
Nolax is a hypothetical brand for hotels and resorts. Nolax was established in the late 20’s with its first headquarter in Hanoi, Vietnam. After years of dedicating its services to the customers, the brand has branched out to various locations around the world. With each of the location, Nolax attempts to deliver the finest experience to customers, while bringing out the place’s signature characteristics, such as: natural habitat, cultural experience, and so on.
Project Year: 2019
Role: Logo Design, Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Project Year: 2019
Role: Logo Design, Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Project Year: 2019
Role: Logo Design, Brand Identity, Motion Graphics
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Process
Process
Process
I began by researching Nolax’s competitors' brand presence, social media campaign and their logos. After gathering and summarizing the information, I proceeded with sketching and prototyping. The initial phase involved creating numerous logo concepts, from which I selected the top six to digitize. Following several rounds of feedback and refinement, the final logo, featuring a line and yellow rice leaves, was chosen to represent the brand.
I began by researching Nolax’s competitors' brand presence, social media campaign and their logos. After gathering and summarizing the information, I proceeded with sketching and prototyping. The initial phase involved creating numerous logo concepts, from which I selected the top six to digitize. Following several rounds of feedback and refinement, the final logo, featuring a line and yellow rice leaves, was chosen to represent the brand.
Brand Meaning
Brand Meaning
Brand Meaning
This logo blends two key qualities that Nolax aims to convey: luxury and eco-friendliness. The central line is a stylized "N," symbolizing luxury, while the three leaves represent rice plants—a nod to Vietnam’s reputation as a major producer of rice.
This logo blends two key qualities that Nolax aims to convey: luxury and eco-friendliness. The central line is a stylized "N," symbolizing luxury, while the three leaves represent rice plants—a nod to Vietnam’s reputation as a major producer of rice.
Advertising Means
Advertising Means
Advertising Means
Nolax uses short, impactful advertising videos on social media and in its hotel lobbies to attract more customers. The brand draws inspiration from the tropical beaches and breathtaking landscapes of Vietnam, featuring these scenic locations in its videos. Through these visuals, Nolax highlights its mission to provide customers with the relaxing and rejuvenating experiences they truly desire.
Nolax uses short, impactful advertising videos on social media and in its hotel lobbies to attract more customers. The brand draws inspiration from the tropical beaches and breathtaking landscapes of Vietnam, featuring these scenic locations in its videos. Through these visuals, Nolax highlights its mission to provide customers with the relaxing and rejuvenating experiences they truly desire.
Wayfinding Means
Wayfinding Means
Wayfinding Means
Given the extensive size of the resort, effective wayfinding is crucial for guiding guests. The signs are designed to be clear and concise, using intuitive icons to direct visitors and indicate distances. These wayfinding signs are placed throughout the resort to ensure easy navigation across all areas.
Given the extensive size of the resort, effective wayfinding is crucial for guiding guests. The signs are designed to be clear and concise, using intuitive icons to direct visitors and indicate distances. These wayfinding signs are placed throughout the resort to ensure easy navigation across all areas.
Brand Identity
Brand Identity
Brand Identity
The branding is consistently applied across all materials, with the Nolax leaves featured prominently to remind customers of the brand’s roots in the rich culture of Vietnam. This subtle detail reinforces the brand’s focus on providing a relaxing experience for guests at their hotels. With a color palette of brown and white used throughout, the branding conveys a sense of luxury, aligning with Nolax's commitment to delivering an exceptional and relaxing experience for its guests.
The branding is consistently applied across all materials, with the Nolax leaves featured prominently to remind customers of the brand’s roots in the rich culture of Vietnam. This subtle detail reinforces the brand’s focus on providing a relaxing experience for guests at their hotels. With a color palette of brown and white used throughout, the branding conveys a sense of luxury, aligning with Nolax's commitment to delivering an exceptional and relaxing experience for its guests.
Instagram Campaign
Instagram Campaign
Instagram Campaign
Nolax primarily uses Instagram as their main marketing platform, targeting a customer base that is highly active on social media. They carefully curate content for Instagram, including promotions, events, staff and customer stories, special occasions, and promotional images, all while ensuring the posts align with the brand's identity.
Nolax primarily uses Instagram as their main marketing platform, targeting a customer base that is highly active on social media. They carefully curate content for Instagram, including promotions, events, staff and customer stories, special occasions, and promotional images, all while ensuring the posts align with the brand's identity.
