Lollapalooza Reimagined
Lollapalooza Reimagined
Lollapalooza Reimagined
For my final year project, I had the opportunity to select and redesign a series of events, with the goal of creating compelling visual identities. The project was divided into two phases: the first half focused on delivering various design assets, while the second half involved building a website. I chose to reimagine the branding for Lollapalooza, the iconic Chicago-based music festival, renowned for its vibrant and dynamic graphic style. For my redesign, I envisioned the festival adopting a unique theme each year. For 2019, I chose to explore a space-themed concept, blending futuristic elements with the event's bold, energetic aesthetic.
For my final year project, I had the opportunity to select and redesign a series of events, with the goal of creating compelling visual identities. The project was divided into two phases: the first half focused on delivering various design assets, while the second half involved building a website. I chose to reimagine the branding for Lollapalooza, the iconic Chicago-based music festival, renowned for its vibrant and dynamic graphic style. For my redesign, I envisioned the festival adopting a unique theme each year. For 2019, I chose to explore a space-themed concept, blending futuristic elements with the event's bold, energetic aesthetic.
Project Year: 2019
Role: Illustration, Brand Reimagined, Motion Graphics, Web Design
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Figma
Project Year: 2019
Role: Illustration, Brand Reimagined, Motion Graphics, Web Design
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Figma
Project Year: 2019
Role: Illustration, Brand Reimagined, Motion Graphics, Web Design
Status: Complete
Tools used: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Figma
Process
Process
Process
To capture the fun and energetic vibe of the music festival, I chose an illustration-based approach for this project. I found inspiration in the bold, playful style of the sci-fi show Rick and Morty, which led me to explore a similar look. I began sketching characters, each with their own unique traits and personalities, to bring them to life in a way that matched the theme. For the color scheme, I used blue to represent space, paired with vibrant yellow and pink to highlight the lively, exciting atmosphere of the festival.
To capture the fun and energetic vibe of the music festival, I chose an illustration-based approach for this project. I found inspiration in the bold, playful style of the sci-fi show Rick and Morty, which led me to explore a similar look. I began sketching characters, each with their own unique traits and personalities, to bring them to life in a way that matched the theme. For the color scheme, I used blue to represent space, paired with vibrant yellow and pink to highlight the lively, exciting atmosphere of the festival.
The Solution
The Solution
The Solution
The final result of the first half of the project was a sci-fi-inspired poster and deliverables featuring a playful group of characters interacting with one another. While the design embraced a fun and dynamic style, I made sure to clearly highlight key information, such as the festival lineup, dates, and the location, ensuring the poster remained both engaging and informative for viewers.
The final result of the first half of the project was a sci-fi-inspired poster and deliverables featuring a playful group of characters interacting with one another. While the design embraced a fun and dynamic style, I made sure to clearly highlight key information, such as the festival lineup, dates, and the location, ensuring the poster remained both engaging and informative for viewers.
Merchandise
Merchandise
Merchandise
Like many other major music festivals, Lollapalooza offers a wide range of merchandise for attendees. For my redesign, I envisioned a variety of products including hoodies, t-shirts, tote bags, and more. Each item features designs that incorporate key festival details and lineup information, reflecting the vibrant atmosphere of the two-day event.
Like many other major music festivals, Lollapalooza offers a wide range of merchandise for attendees. For my redesign, I envisioned a variety of products including hoodies, t-shirts, tote bags, and more. Each item features designs that incorporate key festival details and lineup information, reflecting the vibrant atmosphere of the two-day event.
Ticket system
Ticket system
Ticket system
Lollapalooza offers different ticket tiers for attendees. While standard tickets are available to all, VIP ticket holders receive a special physical card that grants access to the VIP area. To distinguish between standard ticket holders, VIPs, and festival staff, each group is given a unique wristband upon entry.
Lollapalooza offers different ticket tiers for attendees. While standard tickets are available to all, VIP ticket holders receive a special physical card that grants access to the VIP area. To distinguish between standard ticket holders, VIPs, and festival staff, each group is given a unique wristband upon entry.
Lollapalooza website
Lollapalooza website
Lollapalooza website
The second part of the project focused on designing the Lollapalooza website. Serving as a central hub, the site provides users with easy access to ticket purchases, event details, a gallery of past festivals, and lineup information. It also includes an e-commerce section, allowing visitors to shop for official merchandise, view best-selling items, and choose from a variety of styles.
The second part of the project focused on designing the Lollapalooza website. Serving as a central hub, the site provides users with easy access to ticket purchases, event details, a gallery of past festivals, and lineup information. It also includes an e-commerce section, allowing visitors to shop for official merchandise, view best-selling items, and choose from a variety of styles.
